Advocate Health Featuring Narrative Mindworks, Derek McCracken

 

In the "Stop Look and Listen" column:

Here is what Derek is reading, listening to and watching. Here's what he said:

Reading: Start With the Story: Brand-Building in a Narrative Economy, by Kristian Aloma. His approach to narrative psychology has helped me close read healthcare marketing campaigns and relate to people who value narrative methods but who may be skeptical.

Listening To: Podcasts Healthcare is Human and All There Is. The first uses story as a way to connect with patients at narrative intersections; the second is Anderson Cooper's podcast that asks "Do we ever move on from grief, or do we just learn to live with it?"

Watching: I'm attending as many Tony-nominated Broadway shows as I can before the June telecast: Tommy, Stereophonic, Like Water for Elephants, Appropriate, The Outsiders, Suffs, Illinoise, and Hell's Kitchen. I remain curious about how stories morph from a playwright's mind to the page to the stage.